
How To Open a New Restaurant (Simplified Plan)
We've attempted to gather a comprehensive list of the necessary steps for starting your restaurant business. While we may have missed some finer points, we aim to provide you with a basic understanding and a preliminary roadmap to begin. Additionally, for your convenience, a PDF version of the plan will be available for easy printing.
Print ready Plan How To Open New Restaurant, PDF format (75kB)
1. Concept Development:
- Research successful restaurant concepts and cuisines that align with your interests and target audience. Look for inspiration from established restaurants, food trends, and consumer preferences. (https://trends.google.com/trends/)
- Analyze your local market and demographic data to identify potential demand and competition. Utilize online resources and government databases for data insights. ( https://data.census.gov/cedsci/)
2. Business Plan:
- Create a comprehensive business plan using templates or software that covers all aspects of your restaurant's operation, financial projections, and marketing strategies. ( https://www.sba.gov/business-guide/plan-your-business/write-your-business-plan)
- Research potential funding options, such as bank loans, Small Business Administration (SBA) loans, or crowdfunding platforms. Gather information on interest rates, repayment terms, and eligibility requirements. ( https://www.sba.gov/funding-programs/loans)
3. Location and Legal Requirements:
- Research suitable neighborhoods and areas for your restaurant, considering foot traffic, accessibility, and demographics.
- Check with local government offices or online resources to understand the permits and licenses required to operate a restaurant legally in your area. ( https://www.sba.gov/business-guide/launch-your-business/apply-licenses-and-permits)
4. Menu and Suppliers:
- Design a menu that balances creativity, profitability, and customer preferences. Consider sourcing local and sustainable ingredients from reputable suppliers.
- Connect with potential suppliers and negotiate favorable terms for pricing and delivery schedules. ( https://www.entrepreneur.com/article/194372)
5. Design and Layout:
- Collaborate with an interior designer to create a visually appealing and functional restaurant space. Provide them with your vision and requirements, and review design concepts together. ( https://www.thespruce.com/how-to-hire-an-interior-designer-4583238)
- Ensure compliance with building codes and regulations for the restaurant's layout and accessibility.
6. Staffing:
- Advertise job openings on job boards, social media, and local newspapers to attract potential candidates. Conduct thorough interviews and background checks to hire skilled and reliable staff. ( https://www.restaurant.org/Manage-My-Restaurant/HR-Operations/Recruiting)
- Provide training programs to new hires, emphasizing customer service, food safety, and restaurant procedures.
7. Equipment and Technology:
- Research and compare prices for kitchen equipment, restaurant furniture, and technology from suppliers and online retailers. Look for energy-efficient and reliable options. (Example link: )
- Invest in a point-of-sale (POS) system and online ordering platform to streamline operations and improve customer experience. (Example link:)
8. Marketing, Branding, and Local SEO:
- Hire a graphic designer or branding agency to create a captivating logo, website, and marketing materials that reflect your restaurant's identity.
- Implement a marketing plan that includes digital marketing, social media, local promotions, and collaborations to build brand awareness.
- Incorporating local SEO strategies into your restaurant's marketing and branding efforts can have a significant impact on increasing your online visibility, attracting local customers, and ultimately driving more foot traffic to your establishment. By leveraging local SEO techniques, your restaurant can establish a strong online presence in your community and stay ahead in the competitive restaurant landscape
9. Soft Opening and Testing:
- Conduct a soft opening for friends, family, and select guests to test the menu, service, and operational flow. Gather feedback and make necessary improvements. (https://www.thebalancesmb.com/how-to-plan-a-successful-restaurant-soft-opening-2888496)
- Utilize customer surveys and online reviews to gather valuable feedback and address any issues before the official grand opening. (https://www.lightspeedhq.com/blog/customer-satisfaction-survey-restaurant/)
10. Grand Opening and Ongoing Operations:
- Host a grand opening event to generate excitement and attract potential customers. Offer promotions and special deals to entice guests to visit. (https://www.qsrmagazine.com/content/how-throw-successful-restaurant-grand-opening)
- Implement a system to track customer feedback, sales, and expenses to evaluate the restaurant's performance and make data-driven decisions for continuous improvement. ( https://www.smbcgroup.com/our-insights/turning-your-restaurant-data-into-actionable-insights)
Cost to Start a New Restaurant:
You've got big dreams and a passion for food. But when you're thinking about starting your restaurant, a lot of questions pop up. The first and most important one: "How much money do I need to open a restaurant?" Or maybe, "What's the cost of starting a cool restaurant, lounge, or fancy nightclub with unique food?" Well, the answers aren't the same for everyone. The chart below gives you an idea of how much it usually costs to start a restaurant.
Stage |
Estimated Cost Range |
Concept Development |
|
- Market research and concept development |
$1,000 - $5,000 |
- Demographic data and market analysis |
$500 - $2,000 |
Business Plan |
|
- Business plan development |
$1,500 - $5,000 |
- Funding costs (if applicable) |
Varies based on loan or investment terms |
Location and Legal Requirements |
|
- Lease and deposit (location-dependent) |
$5,000 - $20,000 |
- Licenses and permits |
$2,000 - $10,000 |
Menu and Suppliers |
|
- Menu development and testing |
$500 - $2,000 |
- Initial supply and ingredient costs |
$3,000 - $10,000 |
Design and Layout |
|
- Interior designer fees |
$5,000 - $15,000 |
- Building code compliance and permits |
$1,000 - $5,000 |
Staffing |
|
- Hiring and training costs |
$3,000 - $10,000 |
Equipment and Technology |
|
- Kitchen equipment |
$10,000 - $30,000 |
- Furniture and technology |
$5,000 - $15,000 |
Marketing and Branding |
|
- Logo and branding design |
$1,000 - $5,000 |
- Initial marketing expenses |
$2,000 - $8,000 |
- Local SEO |
$500 - $4,000 |
Soft Opening and Testing |
|
- Soft opening event costs |
$1,000 - $5,000 |
- Customer survey and feedback collection |
$500 - $2,000 |
Grand Opening and Ongoing Operations |
|
- Grand opening event costs |
$2,000 - $10,000 |
- Ongoing operational expenses |
Varies based on restaurant size and location |
Estimated Total Budget (excluding rent and operational expenses)* |
$41,000 - $162,000 |
*Please note that these figures are approximate and can vary based on the specific needs and circumstances of each restaurant. It's crucial to conduct thorough research and obtain accurate quotes from suppliers, contractors, and professionals to create a more precise budget for your restaurant venture.